Piano Product Specialist – Classic Division

Milton Keynes

Yamaha Music Europe GmbH (UK)

Job summary

Yamaha Music Europe GmbH (UK)
Job Role:
Contract Type:
Full Time
Expiry Date:

About the job

We are looking for a highly knowledgeable and enthusiastic Piano Product Specialist to join the Classic Division at Yamaha Music UK. As Piano Product Specialist, you will be training, supporting and inspiring our staff, dealers and customers to better understand the USP’s of Yamaha and Bösendorfer Pianos.

Working together with the Product Manager and Sales Manager you’ll help develop and drive our Piano business, assisting in devising and implementing a piano marketing strategy which supports the key product lines, sales objectives and brand messaging.

You’ll also be responsible for developing our Piano Artist Programme – supporting current artists, identifying new talent and overseeing all partnership PR, marketing and content creation.

Reporting to the Product Manager, you will work closely with the Classic Marketing Team and Sales Rep Team.

We need someone who can achieve the exceptional by working collaboratively, who has the courage to risk new ways of approach and the ability to consider things from a customer perspective.

This role is office based in Milton Keynes with regular travel around the UK


  • Influence pianos sales in all market sectors
  • Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information
  • Develop dealer’s technical knowledge and enthusiasm for Yamaha and Bösendorfer Pianos by delivering regular training and materials
  • Provide and deliver product presentations for seminars, educational workshops, in-store and out of store events
  • Develop a list of key accounts to encourage and assist strategic model sales
  • Ensure product information is accurate in all online and offline material
  • Monitor the UK market place in terms of Yamaha, Bösendorfer and competitors
  • Recommend, design and co-ordinate the piano marketing plan together with the Product Manager and Marketing Team
  • Generate ideas and powerful marketing initiatives which are inline and contributing to our overall marketing goals and business strategies
  • Attend and contribute to monthly sales and marketing meetings
  • Work closely with, and support our Institution Business Manager
  • Work closely with our Yamaha Piano Technical team and CF Centre in London
  • Develop and support our Yamaha and Bösendorfer Piano Artist roster whilst identifying new talent
  • Oversee all PR, marketing and content creation from our Artist Partnerships
  • Liaise with YME-HQ on product development and support HQ Product and Marketing Managers
  • Attend and support piano selections
  • Attend concerts and festivals
  • Monitor non-good stock and loans, ensuring stock levels are managed within guidelines
  • Manage the allocated advertising and promotions budget for Pianos
  • Working as a proactive and collaborative member of the wider Classic Division Team

Your Profile and Skills

  • Deep knowledge of the Acoustic piano and market including Hybrid pianos
  • Must be able to play piano and confidently demonstrate product to customers
  • Product orientated background with understanding of the Yamaha advantage and competitor brands
  • Minimum of 2 years industry experience in marketing products and /or planning customer focussed campaigns
  • An understanding of what drives business
  • A genuine passion for marketing with good understanding of digital communication
  • Strong relationship building skills and networking ability
  • Strong ability to develop product campaign messaging
  • Able to manage multiple projects and priorities and meet deadlines
  • Team oriented with an approachable attitude
  • A solution seeker, not a problem spotter
  • Excellent written and verbal communication skills – comfortable delivering reporting and recommendations to all management levels
  • Full drivers license


  • MS Office
  • Windows XP
  • Working knowledge of Adobe CS, Indesign and Photoshop desirable

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